What we do ...

We help professional people and organisations communicate more effectively.

We help them navigate the changing media landscape, where traditional PR and media management see fewer results.

We create communications and content strategies for getting your message out through a suite of channels to audiences who want to hear what you’ve got to say.

We create content through our sister organisation Storylines Content. We use journalism skills to create content for print, digital and social channels.

It’s a privilege to bring people’s purpose and vision to life with journalistic storytelling.

What we offer ...

  • Communications and content strategy
  • Issues and crisis management
  • Media management and messaging strategy
  • Communications coaching and media training
  • Stakeholder engagement strategy
  • A strong media network and understanding of media relations

our story  ...

Amanda Wilson has a lifetime’s experience as a journalist, editor and media executive, a public sector communications leader, and a corporate consultant on issues management, strategic communications, media relations, social media content and stakeholder engagement.

In the government sector, as Executive Director of Community Engagement and Communications with the Barangaroo Delivery Authority, Amanda told the once-in-a-lifetime story of how Sydney’s western waterfront and new headland was opened to the public for the first time in more than 100 years. She led the communications and stakeholder engagement around placemaking, urban redevelopment and infrastructure, remediation, tourism and cultural events.

She used content and journalistic storytelling to share important information on Barangaroo’s development, infrastructure and stunning placemaking as well as the challenge of remediating Sydney’s oldest gasworks contaminated site.

When she was appointed as The Editor of The Sydney Morning Herald in 2011 she became the first woman in the organisation’s 183-year history to hold this role. In 17 years as an executive with Fairfax Media she played a pivotal role in consolidating the SMH’s status as Sydney’s most authoritative print and digital news outlet.

As a public speaker and writer, Amanda has told her story of breaking this particular glass ceiling on TV, radio, in print and in public forums. In 2011, she was keynote speaker at the Chief Executive Women Annual Dinner.

As a journalist, Amanda has also worked for The Australian and, in Britain, for the Financial TimesThe TimesThe Sunday Times and Sunday Express. In Hong Kong, she was a journalist on The South China Morning Post. She spent a year in China as a Thomson Foundation Fellow advising on best media practice.

Amanda is a Director of Crime Stoppers NSW, and a member of the Strategic Review Panel for the Wicking Trust (Equity Trustees), which funds research into Alzheimer’s disease and ageing.

She is a Graduate of the Australian Institute of Company Directors (GAICD), and for three years was the Australia member of the Board of the Paris-based Global Editors Network.

If you are interested in knowing more about how changes to the media industry are affecting journalism here and overseas, this was the subject of Amanda’s 2017 2017 Brian Johns Lecture  for Macquarie University’s Centre for Media History. You can watch it here.

Who we’ve worked with ...

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